Priority Area 3: Advocacy and Awareness

Expand public awareness of FTD and AFTD, as reflected by an annual increase in online engagement and media coverage

• Leverage videos to educate our audience, showcase fundraising efforts and donor impact, and expand FTD awareness to a new audience
• Incorporate an earned media strategy that includes providing media support to volunteers
• Create a rapid response plan for press coverage to support an emergent opportunity or crisis caused by an FTD news story
• Enact an SEO strategy that improves the visibility of AFTD and attracts more organic traffic
• Increase the accessibility of online materials by using best practices to search, organize, and display content, and increase the number of resources in other languages

Establish and maintain a consistent presence in Washington to influence at least two federal issues identified in AFTD’s policy agenda

• Evaluate relevant legislation to determine AFTD’s position and advance co-sponsorship and support
• Participate in select coalitions to advance AFTD’s policy agenda
• Maximize engagement with our Washington-based lobbying firm
• Identify and secure seats on key national advisory bodies to ensure the perspective of FTD is represented
• Organize AFTD’s first Capitol Hill Day in Washington

Influence state-level policy in two key states

• Identify opportunities to influence policy and regulation in New York and California that align with priorities in AFTD’s policy agenda
• Identify champions in both states
• Support volunteers in joining priority dementia-related councils in both states

Grow and activate a national network of grassroots advocates, engaging an additional 20% of people each year

• Recruit, engage, and educate advocates on how to influence policymakers
• Maintain the AFTD Advocacy Action Center and robust and informative advocacy webpages
• Leverage PR and media tools to support grassroots advocacy efforts
• Create and implement a national campaign to secure proclamations and resolutions in every state